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The Three Key Leadership Roles in a Strong Company

In making your company function at optimum capacity, you need people on your executive team who each look at your organization with a different set of eyes. There are essentially three key roles that need to be filled with people who have the appropriate perspective and skillset to set your business up for success. Each of these roles needs to be played simultaneously by different people with the right talents. Here are the three roles you need in your company. The Doer The Doer focuses on the present demands of the business. They make sure that all that needs to

Robert McFarland

Genuine Concern Earns Free Publicity

The best way to reach your target market through the media is to have a genuine concern for your customers. If you really care for your customers, it will show through in your press releases. I’m not talking about the kind of press release that is self-serving and draws attention to your company or your products and services. That’s not news to your target market. The media—and your customers—will smell a fake. However, the media and your target market will recognize a newsworthy story as one that has their best interests in mind, where the hero of the story is

Robert McFarland

How Much Do You Incentivize Your Vendors?

It’s extremely important to build relationships with your vendors and others around you who can bring in new customers and clients. The people you work directly with on your products and services are really the ones with the most to gain when you have success. By taking the time to learn how you can benefit them, you’ll find a whole host of opportunities you didn’t realize were there. When you offer your vendors rewards for helping grow your business, everyone wins. One of the ways you can equip your vendors to help you is by offering performance-based incentives that are

Robert McFarland

16 Ways to Turn Prospects into Customers Overnight

Every business owner knows that they need to turn prospects into customers for short-term and long-term benefits. While lead conversion provides current cash flow, customer retention provides future opportunities for even more transactions. But the key is you have to seal the deal now. Here are 16 ways you can turn a prospect into a customer. Offer to refund money—no questions asked. Offer a bonus they can keep even if they return the product. Offer a special price as an opportunity for you to test the market. Offer a lower price with the reason of pushing inventory to pay a

Robert McFarland

Advertising Your Advertising

Advertising is sales in print. To create good advertising, it’s important to think about the unique benefits your products or services offer, and then showcase them in a persuasive way by emphasizing results instead of features. There are four major components to good advertising copy. 1. Command Attention Command the attention of your prospect with your headline, an attention-getter that makes people want to know more about your products or services. The best headlines give a vivid portrayal of the benefits, or show how a problem can be avoided with your products or services. Remember: The headline is the advertisement

Robert McFarland

The Three Key Leadership Roles in a Strong Company

Genuine Concern Earns Free Publicity

How Much Do You Incentivize Your Vendors?

16 Ways to Turn Prospects into Customers Overnight

Advertising Your Advertising

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