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Kick Start Your Marketing

To make your marketing work for you, it’s important to have a plan that you can use to help grow your customer base and business in a manageable way. Now, no marketing tools will work if you don’t have a quality product or service to back you up. But if the internal reality of your product or service is amazing, then it’s imperative to make that external perception match. At the risk of sounding simplistic, here are the three most important start-up marketing tools you need to get and keep new customers. 1. In-person visit (or zoom meeting) It’s essential

Robert McFarland

Stop Wasting Your Resources!

Your marketing resources are finite. You can’t afford to waste your resources. Therefore, you need to be laser-focused in your marketing. The two questions you have to ask yourself are: What do people really want to buy from me? What related products are they already buying? Here’s how to find a target market of potential customers so you don’t waste precious resources on blitz marketing. 1. Find companies who already have the customer base you want. The fastest way to develop a customer base is to find existing businesses who have the customer profile that you want to market your

Robert McFarland

Educate Your Customers

Many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time educating current and former customers. They already know you and they’ve already bought from you, so they can be excellent future customers as well. Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers. That will produce a drastic change in your sales, customer quality, and branding position as a result. Here are some key elements you can use to retain your current customers. 1. Staying in

Robert McFarland

Lessons I Learned from Paris Hilton

In this article, I’ll talk about shameless self-promotion. Because your networking self-promotion should be shameless. Self-promotion comes in many forms and you can use different tactics to get your name out there. Did you raise your hand in class to show the teacher you knew the answer? Of course! That’s self-promotion. This is the kind of self-promotion I’m talking about, with the dignity, class, and knowledge to back it up. Natural self-promoters use three major strategies to build themselves and their businesses. 1. Positioning You need to position yourself around people who can make a difference in your life. You need

Robert McFarland

Kick Start Your Marketing

Stop Wasting Your Resources!

Educate Your Customers

Lessons I Learned from Paris Hilton

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