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In this article, I’ll talk about shameless self-promotion. Because your networking self-promotion should be shameless.
Self-promotion comes in many forms and you can use different tactics to get your name out there. Did you raise your hand in class to show the teacher you knew the answer? Of course! That’s self-promotion. This is the kind of self-promotion I’m talking about, with the dignity, class, and knowledge to back it up.
Natural self-promoters use three major strategies to build themselves and their businesses.
You need to position yourself around people who can make a difference in your life. You need to wake up every morning and ask yourself, “Who can I meet today who will make a difference in my success?” In fact, go a step further, write it in big, bold letters and tape it on your bathroom mirror.
Also consider, “Who can help me meet my goals?” Is it a prospective customer/client? A colleague with contacts? An association with key members who may become prospects?
Don’t settle into interacting with the people who are the easiest to access. If you reach outside your comfort zone, you will find a wealth of new connections that will bring you great success.
How are you different from your competitors and others in your industry? What makes you memorable with customers?
If you are meeting a lot of people in your networking and they don’t remember you once you leave the room, you have an opportunity to present yourself in a more memorable way.
Would you remember a commercial for Coca-Cola if you only saw it once? Of course not. Similarly, successful self-promoters say their message as many times as they need to until they get a response. You likewise have to make multiple impressions on those you are networking with in order to build brand awareness.
Repetition works in concert with positioning and style. Once you develop your positioning and style to find the right people to network with, you can find hundreds more who can help add to your success.