In making your company function at optimum capacity, you need people on your executive team who each look at your organization with a different set of eyes. There are essentially three key roles that need to be filled with people who have the appropriate perspective and skillset to set your business up for success. Each of these roles needs to be played simultaneously by different people with the right talents.
Here are the three roles you need in your company.
The Doer focuses on the present demands of the business. They make sure that all that needs to get done gets done.
The Doer makes sure that orders get processed, products get delivered, and customers get served. They are focused on the here and now and on handling what needs to happen to satisfy all demands today.
The Doer is concerned about the physical aspects of the business building process: making good on all current commitments made to customers, suppliers, investors, and employees. They address the most visible parts of the entire operation and the most urgent and pressing matters in the business: keeping all stakeholders happy.
The Fixer oversees the workings of the company with an eye to clear all of the obstacles out of the way for the Doer. They work to fix problems through learning from past mistakes.
The Fixer makes sure that all issues get resolved. They bring a practical perspective to planning based on the company’s limitations. As much as they work to resolve the problems, they are also painfully aware of how those problems can hinder future growth. As a result, they oversee the planning process for the company.
The Fixer is in charge of holding the business together. While they aren’t necessarily focused on current orders, products, and customers, they see a bigger picture in terms of how the business can and should work—and what needs to happen when it doesn’t.
The Seer casts the vision for the future of the company and paves the way for the Doer and the Fixer. The Seer perceptively sees the possibilities for the company’s future direction that no one else might see.
The Seer is less constrained by the current demands of the business and the problems to be resolved, so they are responsible for the creative side of the business. They focus more on realizing the team’s potential and what the company could ultimately become.
The Seer is always considering ways to enhance current products and services, develop new products and services, or discontinue current products and services lacking demand or profitability. They also are always thinking about how to bolster the image of the business. In addition, they focus on maintaining and building the company’s brand.
With these three roles working together in tandem, you are able to see all the areas of your business clearly. The Doer focuses on the present and all its demands. The Fixer focuses on the past and all that can be learned from its mistakes. And the Seer focuses on the future and all the potential it holds. When these functions are represented in a company—and work well together—you have the makings of a strong company.
All three of these characters are essential to the success of any business. To build a solid foundation from the start, you need to work hard to find the right people to put in these roles.
It is important for you to be one of these key people, but make sure you find the role that fits your skills and talents—not necessarily what you THINK you should be doing.
This may be a hard process for you as you will need to relinquish some control over the business and instill trust in people to allow them to do their jobs.
We can help you through this entire process when you try our GUIDED TOUR. We will teach you how to avoid falling victim to e-myths and help you focus on the highest income-producing activities in your company.
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As a bestselling author, conference speaker, executive coach, and business growth expert, Robert McFarland helps serious business owners generate more clients, close more sales, and increase their overall revenue and profits. He can be reached at firstname.lastname@example.org.